Overview
GScale Digital Marketing Services ("GScale," "we," "us," or "our") is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or engage our services.
By using our website or services, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of our site and services.
In plain terms: We only collect what we need to provide our services and communicate with you. We do not sell your personal data to anyone — ever.
Information We Collect
We collect information you provide to us directly, as well as information collected automatically when you use our website.
Information you provide:
- Name, email address, and business name submitted through our contact form
- Business type, goals, and tier preferences shared when inquiring about our services
- Communications you send to us via email or messaging platforms
- Billing and payment information processed through our secure payment partners
Information collected automatically:
- IP address and general location data
- Browser type, device type, and operating system
- Pages visited, time spent on site, and referring URLs
- Cookie and tracking data (see Section 5)
How We Use Your Information
We use the information we collect for the following purposes:
- To respond to your inquiries and provide our digital marketing services
- To send service updates, invoices, and account-related communications
- To improve our website, services, and overall client experience
- To send marketing communications — only with your consent and with an easy opt-out
- To comply with legal obligations and enforce our terms
- To detect and prevent fraud, abuse, or security incidents
We will never use your information for purposes beyond what is described here without first notifying you and, where required, obtaining your consent.
Sharing Your Information
We do not sell, trade, or rent your personal information to third parties. We may share your information only in these limited circumstances:
- Service providers: Trusted tools and platforms we use to deliver our services (e.g., email platforms, payment processors, project management tools) — bound by confidentiality agreements
- Ad platforms: When running your Meta or Google Ads campaigns, necessary data is shared with those platforms as part of campaign setup and management
- Legal compliance: When required by law, court order, or government authority
- Business transfer: In the event of a merger, acquisition, or sale of assets — you will be notified in advance
Cookies & Tracking
Our website uses cookies and similar tracking technologies to improve your experience and understand how visitors use our site.
Types of cookies we use:
- Essential cookies: Required for basic site functionality
- Analytics cookies: Help us understand traffic patterns and user behaviour (e.g., Google Analytics)
- Marketing cookies: Used to measure the effectiveness of our own advertising campaigns
You can control or disable cookies through your browser settings. Disabling certain cookies may affect how the site functions. Most browsers allow you to refuse or delete cookies at any time.
Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, or as required by law.
- Contact form submissions are retained for up to 2 years
- Client account and billing data is retained for 7 years for tax and legal compliance
- Marketing communications data is retained until you unsubscribe or request deletion
- Analytics data is retained in anonymised form
When data is no longer needed, we securely delete or anonymise it.
Your Rights
Depending on your location, you may have the following rights regarding your personal data:
- Access: Request a copy of the personal data we hold about you
- Correction: Request correction of inaccurate or incomplete data
- Deletion: Request deletion of your personal data ("right to be forgotten")
- Portability: Request your data in a structured, machine-readable format
- Objection: Object to certain types of processing, including direct marketing
- Withdrawal of consent: Withdraw consent at any time where processing is based on consent
To exercise any of these rights, contact us at the details listed in Section 12. We will respond within 30 days.
Data Security
We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction.
- All data transmitted via our website is encrypted using SSL/TLS
- Access to client data is restricted to authorised team members only
- Payment information is handled by PCI-compliant payment processors — we do not store card details
- We regularly review our security practices and update them as needed
No method of data transmission over the internet is 100% secure. While we take every reasonable precaution, we cannot guarantee absolute security.
Third-Party Services
Our services and website may use or link to third-party tools and platforms. These include but are not limited to:
- Meta (Facebook & Instagram) Ads Manager
- Google Ads & Google Analytics
- Email marketing platforms (e.g., Mailchimp, Klaviyo)
- Shopify and WordPress platforms
- Payment processors (e.g., Stripe, PayPal)
These third parties have their own privacy policies. We encourage you to review them. GScale is not responsible for the privacy practices of third-party services.
Children's Privacy
Our services are intended for businesses and individuals aged 18 and over. We do not knowingly collect personal information from children under 18. If we become aware that a child has provided us with personal data, we will delete it immediately.
If you believe a child has submitted personal information to us, please contact us immediately using the details in Section 12.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or services. When we make material changes, we will update the "Last updated" date at the top of this page.
We encourage you to review this policy periodically. Continued use of our website or services after changes are posted constitutes your acceptance of the updated policy.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please reach out to us:
GScale Digital Marketing Services
Email: [email protected]
Website: gscale.com
We aim to respond to all privacy-related inquiries within 5 business days.
If you are not satisfied with our response, you may have the right to lodge a complaint with your local data protection authority.