GScale — Case Studies
G G

Real results,
real brands.

From zero-revenue launches to record-breaking BFCM weekends — here's what we've built for our clients.

Hair Care — Ecommerce
From $0
to $6.3M
in 10 months.
Meta Ads — Full Funnel
Meta AdsUGC CreativesShopifyFull Funnel
From $0 to $6.3M in 10 Months
A new hairstyler brand with zero revenue, no audience, and a $150K ad budget to prove market fit in a saturated beauty niche. We built a full Meta Ads funnel from scratch — cold to retargeting — launched 75+ UGC creatives, and tested 5–8 new ads weekly until we found what scaled.
$6.3M
Revenue in 10 months
4.6×
Blended ROAS
21k+
Orders
$23
Avg CPA
Shopify Dashboard
Shopify total sales dashboard showing $6.3M revenue
Clothing — Ecommerce
Consistent
6×+ ROAS
every drop.
Meta Ads — Scaling
Meta AdsUGCScaling
Consistent 6×+ ROAS Across Every Product Drop
An apparel brand needed to scale new collections profitably — without relying on discounts. We built segmented campaigns by audience and product drop, used lifestyle UGC and collection highlights, and scaled winning campaigns weekly based on ROAS signals.
$106k+
Revenue tracked
6.77×
Peak ROAS
1,789
Purchases
Meta Ads Manager
Meta Ads Manager showing 6x+ ROAS across campaigns
Beauty — Ecommerce
2× ROAS
scaled to
90× BFCM.
Meta Ads — Creative Strategy
Meta AdsCreative StrategyBFCM
From 2× to 90× ROAS with Funnel Strategy
A DTC skincare brand stuck at a 1.5–2× ROAS ceiling. We rebuilt their Meta strategy from the ground up — replaced polished studio shots with raw UGC, rebuilt the full funnel, and executed aggressive BFCM scaling with optimized bundles and urgency-driven creatives.
90×
ROAS at BFCM
17×
Evergreen ROAS
2×→90×
ROAS growth
Meta Ads — Before & After
Meta Ads before and after showing ROAS improvement to 90x
Ecommerce — Paid Ads
6.25× ROAS
through
creative-first
scaling.
Meta Ads — Budget Scaling
Meta AdsCreative TestingBudget Scaling
6.25× ROAS Through Creative-First Scaling
Our strategy centered on high-quality creatives and disciplined scaling. Instead of swapping creatives into existing ad sets, we launched new campaigns daily to avoid the learning phase reset. We applied 20% incremental budget increases to consistent performers — delivering repeatable, sustainable returns.
6.25×
Peak ROAS
Daily
New campaigns
20%
Incremental scaling
Meta Ads — Creative Testing
Meta Ads A/B test data showing creative performance